ChatLights respects the privacy of its users (“you”) and has developed this Privacy Policy to demonstrate its commitment to protecting your privacy. By using our Services, you agree that we may use your personal data in accordance with our Privacy Policy.

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In general, we may collect Personal Information, including Sensitive Data, and other information. “Personal Information” means individually identifiable information that would allow us to determine the actual identity of, and contact, a specific living person.

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By agreeing to provide it, you consent to the collection, use and disclosure of Sensitive Data as permitted by applicable privacy laws. We may also collect your geolocation information with your consent. We may collect this information through a website, mobile application, or other online services.

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Cookies and use of cookie and similar data. When you visit our Service, we may assign your device one or more cookies or other technologies that facilitate personalization to facilitate access to our Service.

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Through the use of a cookie, we also may automatically collect information about your activity on our Service, such as the pages you visit, the time and date of your visits and the links you click. If we advertise, we (or third parties) may use certain data collected on our Service to show you ChatLights advertisements on other sites or applications.

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If you're using our app, we use mobile device IDs – that are the unique identifiers assigned to a particular device by the manufacturer to identify you as a user. We may as well use Advertising IDs, instead of cookies, to recognize you.

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Information collected by third-parties for advertising purposes is solely upon your web trajectory. We may allow service providers, advertising companies and ad networks, and other third parties to display advertisements on our Service and elsewhere. These companies may use tracking technologies, such as cookies or web beacons, to collect information about users who view or interact with their advertisements. However, it must be noted that ChatLights do not provide any non-masked or non-obscured personal information to the third parties advertising on the platform.

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We may use information that we collect about you to:

• deliver a better experience and improve our products and services, and manage our business;

• offer plausible customer support;

• perform research and analysis about your use of, or interest in, our or related products or services, and content;

• communicate with you via email, push notifications or SMS in regard to the products or services that may be of interest to you either from us or other third parties;

• develop, display, and track content and advertising tailored to your interests on our Service and other sites, including providing our advertisements to you when you visit other sites;

• website or mobile application analytics;

• enforce or exercise any rights in our Terms of Use;

• carry out those functions or services described to you at the time of collection of data or download an app, or purchase of the product or service;

• pass on to businesses who we feel in our absolute discretion provide the services that would be of interest to you

 

Data retention

If you delete or disable your account, we will retain your data for a period of 3 years for analytical purposes and recordkeeping integrity. This is also done to prevent and reduce chances of fraud, enforce our terms and conditions, and take actions we deem necessary to protect the integrity of our services or products, and our users. We may also take other actions permitted by law.